Founder, Fields & Company
Advisory & Editorial Boards for Boutique Hotels & Resorts, National Hotel Executive, HSMAI
Brenda Fields of Fields & Company is a marketing and rooms specialist in the lodging industry. Her twenty-four year experience includes senior marketing management positions in luxury, boutique, and convention hotels. With extensive experience in pre-openings and repositionings, Brenda was responsible for the successful opening and stabilization of Paramount in New York City, one of the first boutique hotels by developing and executing a unique direct sales and yield management program, including a national and international marketing campaign.
Fields & Company is dedicated to helping owners and developers achieve their financial goals by developing cost-effective and well-founded marketing plans, as well as a company devoted to creating and sustaining strong brands to ensure long term results.
Brenda was recently awarded “The Top 25 Most Extraordinary Minds in Sales and Marketing by HSMAI”, is President of the New York City chapter of Hotel Sales and Management Association International; serves as a member of the Editorial Board of HotelExecutive.com; is on the Advisory Board of Boutique Hotels and Resorts; serves on the NYC Board of HSMAI; is a member of the Real Estate Board of NY; and is a regular contributor to the international publications eHotelier, Hotels Online, Hotel Resource Weekly Network News, and 4Hoteliers. Brenda Fields can be contacted by visiting www.fieldsandcompany.net.