California Certified Organic Farmers
Peggy Miars is Executive Director of California Certified Organic Farmers (CCOF) – one of the oldest and largest organic certification agencies and trade associations in North America. In that capacity, she manages all operations of CCOF and serves as liaison to the governing boards of CCOF Certification Services and the CCOF Foundation as well as various committees. She serves on the Advisory Board for Cal Poly’s Sustainable Agriculture Resource Consortium and the Steering Committee for Californians for GE-Free Agriculture. She previously held marketing and management positions with Earthbound Farm (North America’s largest organic produce brand), Whole Foods Market, Granary Market (a small natural foods store bought out by Whole Foods Market), nonprofit organizations, and her own marketing consulting business.
Her 15 years of nonprofit management experience, coupled with about 20 years as a core organic shopper, give Peggy the knowledge and experience needed to lead CCOF. She holds a Bachelor of Business Administration degree from Western Michigan University and completed post-graduate classes in nonprofit management at Regis University in Colorado Springs. She has served on boards of various nonprofit organizations as well as volunteered in animal care positions with the SPCA and the Monterey Bay Aquarium. Peggy lives in Boulder Creek, California, with her husband, dog and four cats.