Hospitality Design Magazine
Tara Mastrelli is a well-respected editor, writer, and green advocate. Mastrelli started with Nielsen Business Media in 2000 and has covered the hospitality industry for the past eight years at titles including I.D. and Restaurant Business, before landing in her current role as Hospitality Design magazine’s (HD) managing editor, where she oversees day-to-day operations, develops issue content, and edits all of the magazine’s copy.
Mastrelli has worked tirelessly to develop HD’s green initiatives including developing content for Nielsen Business Media’s inaugural Green + Design Conference and Expo, Green Guides for all HD sponsored tradeshows, HD’s first green issue, and most recently developed concept and content for Green Day, the magazine’s first conference solely dedicated to green hospitality, which will include an interactive session that she developed with the U.S. Green Building Council (USGBC) to help refine current Leadership in Energy and Environmental Design (LEED) criteria for hospitality, and GreenSCENE, cocktails and conversation with a purpose. Upcoming Green Day events include Miami in September, and Toronto, also in the fall.
“A few years ago, I felt that the hospitality industry, particularly in the area of luxury hotel and resort design, needed to become more proactive in addressing the whole area of sustainability,” says Mastrelli. “I realized that at Hospitality Design I was in a unique position to reach many industry influencers and leaders, bring attention and insight to the issue of sustainability and really become an agent of change.”
Mastrelli is constantly tracking global sustainability trends, seeking out new design talent, and is currently working with Nielsen to make relevant consumer data accessible to the hospitality design industry. She frequently speaks at HD and other industry events, has been featured by various media outlets, industry blogs and publications, and has been a guest lecturer at Parsons the New School for Design and the Fashion Institute of Technology (F.I.T.).
Other “green” credits include the Hotel of Tomorrow (the H.O.T. Project) where Mastrelli organized an ideation session of top-level hospitality designers, architects, purchasers, owners, operators, and manufacturers to discuss the future of sustainable hospitality. She also worked with faculty at Parsons the New School for Design in New York City, to integrate the H.O.T. Project into the school’s curriculum.
A graduate of the University of Florida in Gainesville, Mastrelli majored in magazine journalism, and double minored in the classics (studying abroad in Greece), and in business. And while most of her spare time is dedicated to sustainability initiatives, she also enjoys triathlons, yoga, volunteering, and traveling to just about everywhere.
Mastrelli currently serves on the board of NEWH—the Industry Network board in New York City as director of programming for the Greater New York Chapter, is a member of the USGBC, the Nielsen Think Green Team, and is currently studying to become a LEED accredited professional (LEED AP).