Founder & Owner
Bottlerocket Wine & Spirit
Best Wine Specialty Store in NYC, Citysearch & Zagat
Bottlerocket, a new, upstart neighborhood
wine shop in New York’s Flatiron District, aims to make shopping for wine more intuitive by presenting its inventory by theme. Customers who are looking for a bottle to accompany a take-out meal, for example, can head to the takeout display and find wine recommendations alongside local take-out menus.
Eighteen different theme-based displays change frequently. Traditionalists can also browse the 365 hand picked wines selected from around the world and organized by country of origin along one wall of the store. A new generation wine shop, Bottlerocket incorporates environmentally-friendly “green” materials, provides online access to wine resources, a wine and cook book reference library, a children’s play area, and offers numerous educational
opportunities for its customers.
“I want to increase people’s knowledge about wine painlessly,” Mr. Geniesse proclaims. “Buying wine should be as fun as drinking it.” But that doesn’t have to mean dumbing it down. By presenting the wine selection contextually—that is, based on how or where it will be consumed—the fear factor disappears. Bottlerocket wants buyers to learn as they shop. With increased knowledge and confidence, pleasure grows.
Born and reared in New York City, Tom Geniesse moved to Los Angeles to pursue a career in the television business, working on the development or production of network and cable series and movies, including NBC’s awardwinning “Homicide.” In his ten years at Reeves Entertainment (“Homicide”), Vin Di Bona Productions (ABC’s “America’s Funniest Home Videos”) and Arnold Shapiro Productions (CBS’s “Rescue 911”), Tom’s primary responsibilities were to create, package, sell, cast, staff and oversee the
production of new television projects.
In 1996, Tom followed his entrepreneurial spirit to start a new venture. His idea was to take the best professors from the greatest universities in the world and make their instruction available via the Internet to students anywhere in the world.
With his childhood friend, Alec Hudnut, Tom co-founded Quisic in his
garage. Quisic raised significant venture capital from blue chip investors to focus on business education at every level. In partnership with PBS, undergraduate courses were broadcast to millions of homes produced with leading professors from Harvard Business School, University of Chicago, UCLA, and London Business School, among others. The company produced unique graduate level programs with Dartmouth’s Tuck School of Business and USC’s Marshall School of Business. Serving the Fortune 500, Quisic created
corporate training programs for customers such as United Airlines, Cisco, Lexus and Citibank.
As co-founder and chairman of Quisic, Tom’s primary responsibilities included strategy, company culture, brand development and the hunt for significant new business opportunities through development, partnerships and acquisitions.
Tom’s newest venture is Bottlerocket Wine & Spirit, an innovative retail wine concept designed to make wine less intimidating by making the customer’s shopping experience more fun and intuitive.
Tom serves on the board of directors of Fountain House, a large New York non- profit that helps its members recover from major mental illness, and is a trustee of Chelsea Day School, a truly special nursery school founded and run by Jean Rosenberg.
Tom lives in Manhattan with his wife and three young children.